In the current digital era, owning a smartphone is now essential be it for your business needs, studying online or whatever you need it for. This need has brought many organizations to partner and offer smartphones on loan for those who cant afford to buy and may require instalment payments. We have seen recent partnership of Safaricom and Google in a programme dubbed Lipa Mdogo Mdogo for Kenyan users to acquire smartphones on loan and make daily payments of Sh20, and now, Airtel Africa has partnered with Mastercard and Samsung to finance customers’ purchase of Smartphones across Kenya and 13 other markets in monthly instalments.
The service which will first be available in Uganda from October pending regulatory approval and will then be rolled out to other markets that include Tanzania, Rwanda, Kenya, Nigeria, DRC, Gabon, Malawi, Zambia and Madagascar, Others are Seychelles, Chad, Niger and Congo Brazzaville. We should expect it here in Kenya soon, meanwhile, you should check Safaricom’s offer on Lipa Mdogo Mdogo initiative for selling Smartphones on loan.
“This innovative partnership will help Airtel feature phone customers upgrade to smartphones and pay with Airtel Money on flexible instalment plans. This opens up the digital economy and creates additional opportunities for Africa’s entrepreneurs,” said Raghunath Mandava, CEO of Airtel Africa.
This Airtel’s smartphones on loan offer will be available to active Airtel subscribers only and will be based on customer’s transaction history. They will then be able to purchase a variety of Samsung devices which they can pay for in flexible instalments for up to 12 months.
Airtel Africa and its partners also indicated that they will work with Asante Financial Services Group (Asante) to launch the pay-on-demand platform to allow users make digital payments through the MasterCard virtual card and MasterCard Quick Response (QR Codes) tool on their Airtel Mobile Money apps. This will enable users to make digital transactions face to face and through online merchants.
“Pay-on-Demand platform enables safe, secure and convenient consumer financing via Samsung devices with embedded Knox security platform, through Airtel Africa’s network,” Mastercard said in a statement.