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Beginners Guide to Affiliate marketing in Kenya


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If you have ever wanted to earn money online with affiliate marketing this guide is for. Many people are doing full-time online business and are making money online through affiliate marketing and you can be among them if you make good use of this guide.

Ready to Start Affiliate Marketing? Let’s dive in. I will show you how to get started.


What is Affiliate Marketing?

Affiliate Marketing is the practice of promoting products and services of another person or company in exchange for a commission on the resulting sale. As an affiliate marketer, you will need to find affiliate programs, products and services and then promote those products and services with your audience. 

Many companies have an affiliate program which is free to join allowing you to start making money online by referring clients to them.

The commission received usually varies depending on the type of product and service you are promoting. It also depends on the company too.


How does Affiliate Marketing Work?

Affiliate marketing is pretty simple, here is how it works:

  1. When you join a merchant’s affiliate program, you are given a unique ID and special URL to use when promoting the company’s product.
  2. You share the link via Social media, Blog, YouTube videos, Facebook ads or any other form where your audience are.
  3. When a potential buyer clicks on the link to visit the affiliate partners’ site, a cookie identifying the affiliate is left on their browser. The cookie ensures that the publisher is credited with the referral sale even if it occurs days, weeks or even months later.
  4. When a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of referral. 
  5. When the sale is from your referral link, you get the commission of the sale made.


How to Start Affiliate Marketing 

Follow these steps to start affiliate marketing.

  1. Choose a platform to use
  2. Choose your niche
  3. Find affiliate programs to join
  4. Create great content and drive traffic to your content
  5. Get clicks on your affiliate links and earn commission  


Choose a platform to use

The first step of starting affiliate marketing is deciding the platform that you would like to use. Example of platforms that you can use include Facebook groups and pages, Instagram, blog/website, youtube and email newsletter. 

When choosing a platform, make sure you choose the one that has most of your audience. You can also go with all the platforms if you are capable of handling them.

Note that when doing affiliate marketing you should be transparent and disclose to your audience that you earn a commission if they purchase through your affiliate links.


Choose your niche

To get the most of affiliate marketing, you need to choose a niche that you are well conversant with and understand all products around that niche. This will make it easy for you to create content that is valuable to your audience including affiliate links. Don’t be an affiliate of all products you see as this can make your audience not to trust you.

I recommend that you begin with products that you already know and at least used them, this is the simplest way to begin affiliate marketing.


Find affiliate programs to join

The next step to start affiliate marketing is finding the affiliate programs that you will join. The affiliate programs that you will join depends on your niche, this enables you to remain relevant.

Example, If you choose a Web Hosting niche, you should find affiliate programs from web hosting companies offering hosting services that you wish to promote.

The best way to find affiliate programs is by performing a google search and you will find many affiliate programs under your niche to promote. 


Create great content and drive traffic 

This step requires you to create content that is valuable to your audience and place affiliate links in your content. You can offer content like honest reviews of the products you are promoting, how to’s content and many more. The point here is offering something valuable to your audience and they will be willing to purchase these products using your affiliate link.


Get clicks of your affiliate links and earn commission 

This is the last step of starting affiliate marketing. You should mind on how you place your links in your content for maximum clicks, don’t just put links anywhere or stuff your content with affiliate links. Place your links where necessary and let your audience decide if they will purchase using your affiliate links. 


If you create great and valuable content be sure that most of your audience will support your work by purchasing using your links and you will earn more commission as a result.

That’s it! Beginners Guide to Affiliate Marketing. 

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