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Google finally Launches TikTok competitor, ‘YouTube Shorts’


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Google, Youtube’s parent company has announced the launch of a new short video making feature on Youtube  ‘Youtube Shorts’ which will work like the popular ByteDance app, TikTok. This comes after Facebook recently rolled out Instagram Reels worldwide as TikTok competitor, and now, Youtube Shorts joins. Development of this video making feature was announced a few months ago when TikTok was banned in India and also had security and privacy issues in the United States, now, the Beta version is been rolled out to India and will become available worldwide soon. 

Youtube Shorts will allow you to create short video clips on your mobile devices from the Youtube app, edit them and share. However, it’s not yet available to everyone worldwide since Google is launching it at an early Beta version in India with a handful of new creative tools for testing purposes. We expect Google to roll it worldwide soon and become available to Kenyan creators to test it out.


“We’re excited to announce that we are building YouTube Shorts, a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” Google said in the Youtube blog post.

It is also important to note that this tool will operate like TikTok and will allow users to create short 15 second long videos or less that can be set to music. YouTube will avail the music through an “in-product music picker feature” A YouTube spokesperson says that the music picker currently has hundreds of thousands of music and the company is working with music producers, singers and Record labels to add more tracks into their catalogue.


In the post, Youtube also says that it will come up with new features on Shorts in the coming weeks. “There’s much more to come, and over the next few weeks and months, we’ll continue to roll out more creation tools and easier ways to watch short videos on YouTube as we listen to your feedback,” the blog said.

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