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Google Images makes it Easier to License Photos Rights


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Google rolled an update yesterday to Google images designed to make it easier to license images or pictures that are covered by copyright. This change is meant to make it easier for you to find images you can legally use for your projects and also allow publishers and photographers to help users find images they have right to use by providing relevant information pertaining the images.

Google now allows Images with licensing information provided by the publisher to appear in search results with a “Licensable” badge over the thumbnail. Clicking on that image will then bring up its licensing requirements and a link to where you’re able to buy rights to it, if necessary. Publishers are now able to specify a purchasing link that differs from the page the image has been surfaced.


You can also filter results to only return those images that include licensing information. You can now select either image that has Creative Commons licenses, or those that have commercial or other licenses, in the Usage Rights dropdown menu on Google Images. For any of the license types, you can learn how to acquire a license for the image by clicking on the license details link provided.


Francois Spies, Product Manager, Google Images, explains:


After collaborating closely with image creators, stock image providers and digital content associations, we’re launching several new features on Google Images to address this need. These features will make finding the right image to use, as well as guidelines for how to license an image for your business or personal project, much easier than before.

First, we’re making it easier to find licensable images. For results where the publisher or image creator provided licensing information, we will display a “licensable” badge over the image. When you select a badged image to view, we will show a link to the license details of the image, and if provided by the publisher, you’ll also find a link to where you can purchase or license the image.”

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