Linkedln, the professional networking site has rolled out an update to its platform that now allows users to publish a post that disappears after 24 hours. This comes after the company has been running experiments testing the new feature dubbed LinkedIn Stories. LinkedIn Stories feature was first rolled out to US and Canada users in September and now it’s available for all users worldwide.
Just like Facebook and Instagram Stories, LinkedIn Stories allows users to share images or videos that last for just 24 hours. Users can also add text overlays, mention accounts, share a Question of the day, and add a range of stickers to their stories. Once published, stories appear in tappable bubbles at the top of a user’s LinkedIn feed on mobile as seen on Instagram and Facebook. When tapped, they display in a full-screen 9:16 format. Viewers also send a story via a direct message and make quick casual conversations easier on the platform. The story feature is available for both individual accounts and company pages.
“The feature has shown that some people are more willing to post when they know it will disappear after 24 hours, rather than live on their LinkedIn profile forever.” Liz Li, LinkedIn’s senior director of Product says. She continued by telling Engadget, “We’re hoping it’ll spark more conversations from people who just don’t really share content on LinkedIn.”
‘’We wanted to give you an easy way to share what’s happening in your professional life. As Stories are shared for 24 hours, we see this as a great option for you to use to express professional moments with your LinkedIn network without worrying that the content is permanently attached to your profile’’ the company added in a blog post.