Safaricom, yesterday announced the launch of a new Skiza Advertising platform that aims to provide SMEs in the country opportunity to advertise their products and services. This comes when the company is still celebrating its 20 years old achievement and the launch of Skiza Ad is part of its initiative to support SMEs in the country as they recover from the COVID-19 economic impact, especially with the limit to customer movement in line with health guidelines.
Basically, the new service will bring Skiza Ad to the Skiza Tune platform that already exists. But there are benefits to Safaricom customers who choose to opt-in, they will be receiving free MBs and Minutes for every ad listened.
“The Skiza Ad Service is an exciting innovation that seeks to provide an excellent platform for businesses across the country by better connecting them with customers and equally taking advantage of our wide reach. The platform will deliver to our customers even more value through free data and minutes whenever they enrol and listen to advertisements from our partners,” said Peter Ndegwa, CEO, Safaricom.
How to subscribe to the Skiza Ad service:
To subscribe to the service, Dial *897# to enrol, after which you will hear adverts in place of the ringing tone as you wait for the receiver you are calling to pick up. It’s that simple and you will be rewarded free 5 MB data or free 1-minute calling time for every three adverts listened to for more than six seconds each.
Safaricom customers will need to dial *897# to view their accumulated rewards and to either redeem them for data or minutes, both with no expiry. The accumulated minutes and data are valid until the first day of every month and once redeemed assume a no-expiry validity on the customer’s line.
The shortcode also empowers a customer to opt-in and opt-out of the service at any time, with customers who unsubscribe keeping accumulated resources to the first day of the following month.
“We are enthusiastic to launch the Skiza Ads service in Kenya using the Adtones global media platform. This is an innovative socially responsible win-win media service in partnership with Safaricom through which Adtones aims to empower and give back to mobile users. The platform will benefit millions of Safaricom customers with rewards and useful media information” said the Adtones founders Ben Lynch and Gaspare Manos, “We are particularly proud to help thousands of Kenya entrepreneurs who will be using this new means of interacting and communicating with their target audiences in a transparent, cost-effective and rewarding manner”.