Twitter had begun testing a new feature around June, ‘read before you retweet’ prompt on its platform for selected Android users who tried to retweet an article before attempting opening and reading it. On Thursday, the social network shared their findings on the feature and are now working on bringing its ‘read the article before you retweet it’ prompt feature globally to all users soon.
“Sharing an article can spark conversation, so you may want to read it before you Tweet it.
To help promote informed discussion, we’re testing a new prompt on Android –– when you Retweet an article that you haven’t opened on Twitter, we may ask if you’d like to open it first.” Twitter said on a tweet
📰 More reading – people open articles 40% more often after seeing the prompt
📰 More informed Tweeting – people opening articles before RTing increased by 33%
📰 Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are
best left in drafts 😏
— Twitter Comms (@TwitterComms) September 24, 2020
The company then went ahead and shared the results of their findings to everyone from their test feature ‘read before you retweet feature’ prompt, which was limited to Android users. It says people shown the prompt opened articles 40 percent more often and that the overall proportion of people opening articles before retweeting increased by 33 percent. The company also said that “some people” (a statistically meaningless phrase!) didn’t retweet the article after opening it up.
“It’s easy for articles to go viral on Twitter. At times, this can be great for sharing information, but can also be detrimental for discourse, especially if people haven’t read what they’re Tweeting,” Twitter Director of Product Management Suzanne Xie said.
From the results, it clearly indicated that more and more people would be reading tweets before sharing which will end up promoting media literacy and stop the spread of fake news on the platform as tweets often go viral easily. You should actually be reading tweets before you share it, Headlines don’t give you the whole story.
Twitter now says it’s now “working on bringing these prompts to everyone globally soon” and that in the future, the prompt will be smaller once it’s been shown to users once (“because we get that you get it”).